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Your website updates isn’t something you launch and forget about, it’s a core part of your business. It speaks to your audience, guides them to take action, and helps you build trust before they even get on a call with you.

At Kemotion, we recommend reviewing your site at least once a quarter, or twice a year at minimum, to make sure it still reflects where your business is today (and where you’re going next).

Here are 11 smart touchpoints to audit and refresh on your Showit website:

1. Test All Forms + Automations

Ever submitted a form and didn’t hear back? We know how frustrating that can be. Also, with full transparency, it’s happened to our potiential inquiries as well.

Getting a DM from someone asking if you can send them their freebie is not a good look, and it’s happened to us. So learn from our mistake and test, test, test.

Go through every form on your site, your contact form, newsletter opt-ins, lead magnet downloads, and check:

Is the form submitting properly?
Are you receiving notifications?
Are the right automations (like welcome emails or workflows) connected?

If you’re using Flodesk, Dubsado, or Kit, it’s worth clicking through the entire experience to confirm everything flows as expected. Broken funnels = missed leads.

2. Update Your Brand Imagery + Messaging

As your business evolves, your visuals and language should too.

If you’ve:

Shifted your niche
Rebranded your services
Grown into a more elevated offering

then it’s time to make sure your website is speaking to your current audience, not the version of your business from two years ago.

New headshots, updated client photos, and fresh copy on your About or Services page can breathe new life into your site.

3. Audit Your Website Updates CTAs + Button Text

Every button should feel like an invitation, not a mystery.

Replace vague or passive text like “Click Here” or “Submit” with more intentional phrases like:

“Get My Custom Quote”
“Start Planning”
“View the Collection”

Then, double-check that all your buttons and text links are still functional. A broken CTA disrupts trust and user experience in a heartbeat.

4. Review Mobile Layouts

Showit gives you control over mobile design—which means you’re also responsible for making sure it actually looks good.

Open your site on your phone or use the Showit mobile preview to check for:

Text that’s cut off or overlapping
Buttons that are misaligned
Sections that disappear entirely

Remember: for many users, mobile is their first experience with your brand. Make it seamless.

Your best marketing tool? Happy clients.

Make sure your testimonials feel current and aligned with your latest offerings. If you’ve been featured in the press, partnered with notable brands, or recently received standout feedback, show it off.

Pro Tip: Add client names and details (when appropriate and with permission) to increase trust and relatability.

6. Revisit Your Navigation

Your website header and footer act as the road map for your entire site. Are they helping or hindering your visitors?

Ask yourself:

Is my top navigation simple and clear?
Are the most important pages front and center?
Does my primary CTA (like “Work With Us” or “Book Now”) lead to the right place?

Outdated, overly complicated menus can quietly hurt conversion. Clean it up.

7. Double-Check Your Legal Pages

Not the most glamorous part of your site—but 100% necessary.

Privacy regulations (like GDPR and U.S. state laws) require you to have certain legal notices if you’re collecting data, sending emails, or using cookies. Make sure you’ve got:

A Privacy Policy
Terms & Conditions
Cookie Policy
Disclaimers (if needed)

Tools like Creative Law Shop or Termageddon can help you stay compliant without having to be a legal pro.

8. Look at Your SEO Settings

Even if you’re not doing deep-dive SEO, the basics still matter.

Inside Showit, check:

Page Titles and Meta Descriptions
Alt text for your images
Social sharing images (for Facebook, LinkedIn, etc.)
URL slugs (use keywords and dashes, not long strings or auto-filled names)

If you have pages like thank-you pages or policies, mark them as “hidden from search” in your SEO settings.

9. Update Blog Posts + Resources

If your blog is part of your marketing strategy, this is for you.

Refresh older posts by:

Updating links and offers
Swapping in new CTAs
Revisiting your categories or tags

Also, make sure your blog archive page still aligns with your brand’s current layout and tone. A few quick edits can revive your blog and boost long-term SEO value.

10. Review Your Site Messaging

This is the heart of it all: does your website still sound like you?

Check in with the tone of voice, the phrasing of your offer, and the clarity of your message. If your brand has become more premium, more niche, or more refined, your copy should reflect that shift.

And if you’re not sure how it reads? Ask a friend (or a client!) to give you their honest feedback. Clarity builds confidence.

11. Check the Copyright Year

Small detail, but it matters.

If your footer still says 2022 or 2023, it’s time for a quick update. On Showit, you can do this manually by editing the text box in your footer canvas. For Showit + WordPress users, a little JavaScript snippet can auto-update the year for you.

It’s one of those subtle signals that says, “Hey, I’m active. I care about details. You’re in good hands.”

Your website should grow with you, not hold you back. Think of these 11 check-in points as your digital tune-up to keep your brand running smoothly.

Feeling stuck?
We offer Showit audits, website refreshes, and done-for-you updates for business owners who’d rather not DIY this every quarter. Let’s make your site as polished and powerful as the business behind it.

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